outbound

Outbound sends automated email, SMS, phone calls and push notifications based on the actions users take or do not take in your app. The Outbound API has two components: Identify each of your users and their attributes using an identify API call. Track the actions that each user takes in your app using a track API call. Because every message is associated with a user (identify call) and a specific trigger action that a user took or should take (track call), Outbound is able to keep track of how