Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
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curl https://depscope.dev/api/check/conda/r-btydFirst published · 2020-12-03 07:56:47.169000+00:00
Last updated · 2025-09-22 04:30:48.540000+00:00